Ageing patriarch, Franco Cozzo, holds court over an iconic furniture empire. A pioneer of Australian TV advertising, Franco’s tri-lingual catchphrase sparked a cult-of-personality as kitsch as his baroque bedheads. But his character is more than caricature. Franco’s journey from rural Sicily to the high streets of Melbourne is a story of one migrant’s tenacity and aspiration to become a household name. Discreetly, his furniture tells its own story, gracing the homes of an evolving migrant class. Charting Franco’s trajectory alongside the history of modern migration, PALAZZO DI COZZO explores the modest and majestic dreams of a man striving to secure his legacy within contemporary Australia.